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A Salesforce Case Study
Stonewall Kitchen, a York, Maine–based specialty food maker with a growing ecommerce presence, ten retail stores, and over 6,000 wholesale accounts, faced the challenge of scaling personalization while preserving its high-end brand and selective customer experience. To maintain that connection as it grew, the company turned to Salesforce Commerce Cloud and Einstein AI for a robust, data-driven personalization roadmap.
Einstein delivers tailored product recommendations and predictive analytics that guide shoppers and highlight new or slower-moving items, letting Stonewall Kitchen’s five-person ecommerce team boost conversions without labor-intensive merchandising. Results: 78% of shoppers served a recommendation add it to their cart and 41% purchase the item, alongside improved unit sales, more efficient marketing, and optimized shipping and membership offerings.
Ian Marquis
eCommerce Manager