Case Study: StarHub achieves 7× sales growth and stronger customer relationships with Salesforce

StarHub Brings Customers and Channel Partners into its Universe with Salesforce

StarHub, a leading Singapore telecom, launched a commercial sales division in 2009 and found its consumer-focused systems couldn’t track multiple channel leads without adding complexity. Vice President Chong Mien Teh chose to rebuild the CRM foundation on Salesforce rather than retrofit legacy systems, creating an ideal platform for commercial sales and partner engagement.

A phased Salesforce rollout (phase one in six months) delivered unified customer profiles, contract-expiry alerts and real-time dashboards for 400 sales consultants and channel partners, enabling targeted campaigns, faster provisioning and proactive issue resolution. The new system has driven a sevenfold sales increase in three years, improved portfolio and partner management, and supports efforts to convert half of single-service customers into multi-service plans while significantly reducing lead and provisioning times.

StarHub

Chong Mien Teh

Vice President