Case Study: Sportradar boosts sales productivity and client experience with Salesforce

Sportradar stays at the top of its game with Salesforce

Sportradar is a global sports-data provider serving 1,000+ clients across 80 countries, analyzing 400,000+ matches a year across 60 sports. Facing massive volume and variety of data, highly customized product needs, and fragmented sales processes (emails, spreadsheets and a legacy CRM), the company lacked visibility, efficiency and a scalable way to manage a growing, distributed sales organisation while also tracking regulatory constraints across markets.

After cleansing legacy data, Sportradar rolled out Sales Cloud Lightning (with Salesforce CPQ and mobile access, and Pardot planned) to its global sales team. Centralised product inventory, automated workflows, dashboards and an automated legal-vetting process gave reps real-time pipeline visibility, faster follow-ups and consistent, accurate quotes. The result: higher productivity and collaboration, improved forecasting, faster onboarding (from ~3 months to ~1 month), better compliance tracking and tighter marketing-to-sales alignment — all contributing to a stronger client experience.

Sportradar

David Schamuhn

Director of Global Sales Operations