Case Study: SOLARWATT achieves 50% online orders and 30% faster sales with Salesforce

SOLARWATT shines a light on sustainable energy with easy online business buying

SOLARWATT, a 25‑year‑old leader in photovoltaic systems and home batteries with 450+ employees and 3,000 partners across 50+ countries, needed a scalable digital channel to handle growing small‑volume orders, boost productivity, and support international expansion. Manual order processing and limited customer insight were bottlenecks as the company moved to put “power to the people” into practice.

SOLARWATT implemented Salesforce (B2B Commerce, Sales Cloud, Service Cloud), launching an online B2B storefront in eight countries within six months and building a guided Solar Project Planner and logistics scheduler. Unified sales and service workflows gave teams a 360° customer view and a self‑service portal for faster support. Results: 50% of orders now come through the storefront, conversion rates rose from 0.3% to 10%, sales reps save 30% of their time, and 25% of the sales team focuses on proactive outbound work.

Solarwatt