Case Study: Avon achieves real-time network visibility and stronger representative performance with Salesforce

Social Interactions are the Foundation of Avon’s business

Avon, the world’s largest direct seller for over 125 years with 6.5 million representatives across 100+ countries, builds its business on personal relationships and social interactions. Representatives use online and social tools to connect with customers and recruits, but Avon needed better visibility into those networks so sales leaders could understand campaign performance, earnings, and downline activity in real time.

Avon partnered with Salesforce to develop a custom app that delivers real-time visibility into campaign results, earnings, and downline performance. The solution empowered leaders to manage networks more effectively, drive representative performance, and accelerate business growth by making timely, data-driven decisions.

Avon

Donagh Herlihy

Chief Information Officer