Case Study: Shazam achieves 752% ROI and five-minute reporting with Salesforce Einstein Analytics

Shazam turns media data into sales magic with Einstein Analytics

Shazam, the media-identification app used more than a billion times worldwide, has evolved into a major advertising business serving 200+ global partners. As the company scaled, sales teams struggled with siloed, Excel-based reporting that was time-consuming, error-prone, and slow — weekly “hodgepodge” reports and manual data cleaning consumed significant resources and made it hard to spot trends or manage pipelines effectively.

By adopting Einstein Analytics, Shazam created a single, trusted source of truth with real-time dashboards and mobile access, letting reps and leaders self-serve insights. The change cut reporting from 48 hours to five minutes, delivered a 752% ROI in two months, and improved pipeline visibility, coaching, and advertiser experiences through cleaner, up-to-date data.

Shazam

Greg Glenday

Chief Revenue Officer