Case Study: Angie’s List achieves 10% higher monthly sales per rep, faster onboarding, and reduced turnover with Salesforce

Salesforce rises to the top of Angie’s List

Angie’s List, a rapidly growing consumer marketplace for local service providers, faced the operational strains of scaling its advertising sales force—adding roughly 50 salespeople a month and expanding its team from 61 to over 200 reps—creating challenges in recruiting, onboarding, coaching, and retention.

Angie’s List implemented Salesforce Sales Cloud and Work.com coaching tools with mobile access and customized dashboards, enabling managers to run 1:1 coaching, track 6–8 key performance metrics, log activity, and get real‑time pipeline visibility. The quick, sub‑three‑month rollout drove immediate adoption and delivered a 10% increase in average monthly sales per rep, faster onboarding, reduced turnover, and improved customer satisfaction; the company is now migrating legacy data to Salesforce and rolling out Service Cloud for full 360° customer views.

Angie's List

Amanda Jack

Senior Director of Account Management