Case Study: Sysco achieves faster growth and improved customer collaboration with Salesforce

Salesforce keeps Sysco on the road to growth

Sysco, the world’s largest food distributor serving 400,000+ customers across the U.S., Canada, and Ireland, needed better customer visibility and collaboration across 70+ operating companies and an 8,500+ sales force that spends over 90% of its time on the road. The company also wanted to share data from its SAP systems, enable team selling across geographies, and listen and respond to customers on social channels.

Sysco implemented Salesforce — including a custom Sysco360 mobile app, companywide Chatter, Marketing Cloud, and SAP integration — to give reps and 45,000+ employees real-time access to customer data and collaborative tools. The result: stronger cross-sell and upsell opportunities, faster issue resolution, enabled team selling across regions, and measurable growth (Houston sales up 14% year over year), with plans to build more value-added apps.

Sysco

Wayne Shurts

Chief Technology Officer