Case Study: SmarTone achieves instant business intelligence and faster customer service with Salesforce

Salesforce is Giving SmarTone Real Business Intelligence

SmarTone, one of five major telecom providers in Hong Kong, needed faster, more personalized service to compete in a crowded market. Its 150-strong sales and account-management team spent as long as two days—and had to query up to seven disparate systems—to compile the customer profiles required for timely responses and tailored offers.

By deploying Salesforce Sales Cloud and the Salesforce1 platform, SmarTone unified customer data into dashboards, mobile account views, Chatter collaboration and a secure document library. The result is instant, holistic customer insight on iPads for account managers, faster, data-driven marketing campaigns and opportunity tracking, stronger customer loyalty and the ability to identify new service opportunities from real business intelligence.

SmarTone

Daniel Leung

Head of Business Markets