Case Study: Next Gen Health & Lifestyle Clubs increases enquiries 32% with Salesforce Marketing Cloud

Salesforce Helps Next Gen Clubs Do The Heavy Lifting

Next Gen Health & Lifestyle Clubs is an Australian premium multi-service fitness and leisure brand that blends fitness, relaxation and racquet pursuits in club-style facilities. Faced with unstructured lead generation and broad mass promotions that let prospects slip through the cracks, the company needed better coordination across sales, digital acquisition and member journeys to drive higher-quality leads, conversions and retention.

Next Gen implemented Salesforce Marketing Cloud — using Journey Builder to automate email, SMS and downstream comms and Advertising Studio to sync CRM data with Facebook for lookalike targeting, mobile lead ads, landing pages and smart capture forms. The integrated one-to-one, cross-channel approach lets each club reach up to 50,000 local lookalikes, lifted enquiries by 32%, and substantially improved lead quality, conversion and member engagement.

Next Gen Health & Lifestyle Clubs

Andrew Savage

Director of Marketing and Products