Case Study: Columbia Business School achieves real-time, data-driven executive education and mobile engagement with Salesforce

Salesforce helps move Columbia Business School Executive Education from the classroom to the community

Columbia Business School’s Executive Education program needed to maintain strong connections with busy executives and corporate sponsors, track which of its 60+ programs resonated with learners, and support a sales team frequently working on the road. The school also wanted to streamline applications, billing, and class content delivery while using data to design more relevant, custom offerings.

By adopting Salesforce Sales Cloud, Marketing Cloud and custom apps on the Salesforce Platform, Columbia centralized student, curriculum and billing data, pushed course content to its website, enabled online applications and payments, and gave staff mobile access. The result is more targeted marketing and sales outreach, faster proposal development, real-time insights for staff in the field, improved student engagement, and reduced administrative effort for accounting.

Columbia Business School

Gershom Gannon-O’Gara

Senior Associate Director, Information Design and Technology