Case Study: Comcast Business achieves stronger fan engagement and personalized experiences with Salesforce

Salesforce helps Comcast-Spectacor turn customers into fans

Comcast‑Spectacor, the live‑entertainment company behind the Philadelphia Flyers, needed to protect fan loyalty as consumers cut back on discretionary spending. The organization sought a way to identify and retain its highest‑value customers, personalize promotions and experiences, and respond quickly when service issues threatened the fan experience.

By implementing Salesforce across customer service, sales, marketing, finance and management, Comcast‑Spectacor built detailed customer profiles and purchase histories and launched targeted renewal, loyalty and VIP experience programs. An internal employee social network improved cross‑team collaboration so issues are routed and resolved faster, resulting in closer customer relationships, higher engagement and more loyal fans.

Comcast Business

Shawn Tilger

SVP of Business Operations