Case Study: Brown-Forman achieves rapid app development and global employee collaboration with Salesforce

Salesforce helps Brown-Forman employees work better together and save time

Brown‑Forman, the maker of Jack Daniel’s, Finlandia and other leading spirits, needed a way to keep its global sales and brand teams aligned, engaged, and productive across 160+ countries. The company wanted to replace a static SAP portal and aging Lotus Notes tools with a mobile‑friendly, social intranet that would support collaboration, streamline business processes, and give field reps quick access to sales and promotional information.

Brown‑Forman adopted the Salesforce Platform to build a Chatter‑based intranet, the Salesforce mobile app, and Marketing Cloud, plus 45+ custom apps with single sign‑on. The solution delivered rapid deployment (one custom action took under 15 minutes), enabled 1,500+ Chatter users and 3,000+ employees on the intranet, improved productivity and cross‑team collaboration, and replaced legacy systems so the company can focus on business processes rather than infrastructure.

Brown-Forman

Jennifer McClinton

Director of Technology Development