Case Study: BEL Group achieves agile global growth and market responsiveness with Salesforce

Salesforce helps Bel reach its growth targets

Bel Group, maker of brands like The Laughing Cow and Mini Babybel, needed to become more responsive to demanding customers, more points of contact, and a shifting global economy. The company required a single, easy-to-adopt CRM across 120 countries to ensure teams in mature and emerging markets could be “in the right place, at the right time, and at the right price.”

Bel implemented and customized Salesforce to support sales, marketing and multilingual needs, enabling account leaders to run promotions and events and sales managers to coordinate reps in the field. Collaborative tools like Chatter boosted team cohesion and adoption, improving agility and responsiveness as Bel pursues ambitious growth targets—including reaching one billion customers and tripling its business.

BEL Group

Yves Gauguier

CIO