Case Study: Saint-Gobain Glass doubles meetings recorded and streamlines sales operations with Salesforce

Saint-Gobain Glass uses Salesforce to orchestrate smooth and transparent processes

Saint‑Gobain Glass, a 350‑year‑old building‑products leader with a major Chennai plant and an India presence since 2000, needed to modernize a decade‑old homegrown CRM to support a solutions‑driven sales approach across developers, architects and consultants. The company sought a scalable, highly customizable platform to consolidate lead and project data, improve field capture and handoffs, reduce manual errors, and give leadership real‑time visibility for better customer engagement and prioritization.

Saint‑Gobain implemented Salesforce (Sales Cloud, Chatter and Success Cloud) with mobile field capture (including geo‑tagged photos), automated workflows and partner customizations to create a single customer and project hub. Within a year meetings recorded in Salesforce doubled, mobile adoption reached 90%, operations were consolidated onto one platform, collaboration and handovers improved, and leadership gained the real‑time insights to prioritize customers and drive data‑driven conversations.

Saint Gobain

Hemant Rathod

Head of Sales