Case Study: Sage achieves a unified global CRM and real-time customer engagement with Salesforce

Sage reimagines its business and the customer experience

Sage, a global provider of business management software serving three million customers, set out to transform how it attracts and retains customers for life. Faced with 21 disparate CRM systems and the need for consistent, real-time customer data and experiences across its global teams, the company launched a “one Sage” strategy to unify people, processes, and products.

Sage consolidated on Salesforce as a single CRM, built Sage Live natively on the Salesforce Platform, and created Customer Business Centers using Sales Cloud, Service Cloud, Chatter, and connected billing. The result: real-time visibility into sales and support performance, faster responses and renewals through an early-warning system, stronger global collaboration across 13,000 employees, and the agility and analytics needed to drive product improvements and scalable growth.

Sage

Stephen Kelly

CEO