Case Study: Safexpress achieves 5x faster claims processing and a unified digital customer experience with Salesforce

Safexpress is transforming customer experience with Salesforce

Safexpress, a leading Indian supply chain and logistics provider covering over 30,000 pincodes, needed to replace a siloed in‑house CRM and scale its sales and service operations (700+ staff) to deliver personalised, omni‑channel B2B experiences and faster, more proactive customer responses.

By choosing Salesforce as a platform and integrating billing, ERP, contact‑centre and BI systems, Safexpress digitised workflows and automated invoicing, collections and claims. The result: a 5x increase in claims processing efficiency (from 4–5 days to under 24 hours), over 50% of invoices cleared in the same month, expense reimbursements halved, a unified 360° customer view and measurably faster, data‑driven sales and service.

Safexpress

Kapil Mahajan

CIO