Case Study: Rossignol achieves closer customer connections and increased engagement with Salesforce

Rossignol makes skiing more fun online and off piste

Rossignol, a 100‑year‑old alpine equipment icon driven by passion for skiing and snowboarding, faced the challenge of staying close to customers and turning fan enthusiasm into lasting loyalty. Leadership saw the need to build social customer profiles and capture real‑world performance and preferences so the brand could offer personalized services, improve products, and deepen relationships with winter sports enthusiasts.

Rossignol partnered with Salesforce and launched the Ski Pursuit mobile app to track metrics like speed, distance, and descent, let users share achievements on Facebook and Twitter, and feed customer data back into product and training offerings. The result: richer customer insights, more tailored services and equipment suggestions, increased engagement through social sharing, and stronger brand loyalty driven by ongoing customer feedback.

Rossignol

Bruno Cercley

CEO