Case Study: Room & Board drives 40–60% higher order values and 2,900% ROI with Salesforce Marketing Cloud

Room & Board makes recommendations intelligent with Marketing Cloud

Room & Board, a Minneapolis-based modern furniture retailer known for American craftsmanship and personalized in-store service, needed to recreate that one-to-one customer experience online. Early site features like wish lists and email ordering exposed strong online demand, and the company faced the challenge of using customer data to deliver the same tailored recommendations and seamless shopping journey across web, email and stores.

By uploading years of sales history into Salesforce Marketing Cloud and using Predictive Intelligence, Room & Board delivers personalized product recommendations on-site and in email—effectively extending its in-store design-associate experience to digital channels. The result: customers who engage recommendations have 40% higher online order values (60% higher when they view recommendations before visiting a store) and the company achieved a 2,900% ROI in the first year while continually optimizing campaigns.

Room & Board

John Schroeder

Retail Business Intelligence Manager