Case Study: Rituals Cosmetics achieves 80% online growth and omnichannel expansion with Salesforce

Rituals Cosmetics creates phenomenal growth across digital and physical channels

Rituals Cosmetics, a fast-growing beauty brand with 3,000+ employees and more than 650 standalone stores, was scaling rapidly—opening two new shops a week—and needed to deliver a consistent, personalized experience across physical and digital channels while expanding internationally. The challenge was to replicate the calming, service-driven in‑store experience online, accelerate innovation cycles, and integrate multiple systems without disrupting growth.

Rituals implemented Salesforce solutions—including Commerce Cloud, Service Cloud, Audience Studio and Einstein—plus Google integrations and Success Cloud support to redesign its site, streamline checkout and inventory, and enable faster country launches. The result: online business grew 80% year-over-year, returning customers accounted for about 50% of traffic, new country sites can go live in roughly two weeks, and the company now uses AI and targeted audiences to drive further expansion.

Rituals Cosmetics

Nico Wartenbergh

CTO