Case Study: ALDO achieves 1-to-1 customer personalization with Salesforce

Retailer Aldo blazes a new path to customers with 1-to-1 communications

ALDO, the international footwear retailer, wanted to better communicate its core values of love, integrity, and respect while delivering more personalized experiences across stores, online, social, and customer service. To do that, ALDO turned to Salesforce, using tools like Marketing Cloud, the Salesforce Platform, and AppExchange to unify customer data and support 1-to-1 engagement.

Salesforce helped ALDO connect data across channels so associates could make more relevant recommendations and respond faster to customers. The results included a 20% faster call-center resolution time, a 131% increase in email conversion, 50% fewer sales emails, and $100 million in ROI over four years.

ALDO

Patrik Frisk

Chief Executive Officer