Case Study: RecruitMilitary achieves targeted, efficient advertising to connect veterans to jobs with Salesforce

RecruitMilitary boosts advertising to help more veterans find employment

RecruitMilitary, the largest U.S. military-focused recruiting firm, needed to move beyond blanket marketing and get smarter about advertising spend after its acquisition by Bradley‑Morris expanded its audience. The organization faced manual, event‑centric campaign processes and a need for deeper data understanding and audience segmentation to deliver coordinated, targeted messaging to veterans with diverse job needs.

By adopting Advertising Studio integrated with Salesforce Pardot, RecruitMilitary unified teams, automated data synchronization, and implemented account‑based ad targeting. The change streamlined workflows, improved audience targeting and campaign effectiveness, and enabled more personalized ads and wider reach—helping the company more efficiently connect employers with America’s veterans while laying a roadmap for continued growth.

RecruitMilitary

Talmadge Zipperer

Vice President, Enterprise Systems