Case Study: PwC achieves people-first global digital transformation and major sales growth with Salesforce

PwC Digitally Transforms its Global Business by Putting People First

PwC, a global professional services network spanning 158 countries and more than 236,000 people, faced fragmented regional systems and siloed ways of working that hindered collaboration and client service. Leadership recognized that the biggest barrier to a successful digital transformation wasn’t technology but people — driving adoption and behavioral change across a vast, relationship-driven organization.

PwC implemented a single, global Salesforce deployment with a people-first approach, partnering with Success Cloud to design immersive, human-centered learning (from escape-room workshops to one-on-one coaching and in‑app guidance). The effort has scaled to 14 deployments across 87 countries with 65,000+ users live, delivered strong early adoption (90% of key stakeholders logged in in week one in the U.K.), and produced measurable business impact — including a 300% U.S. sales-pipeline increase, 80% of network revenue captured in Salesforce, and a 25% rise in won opportunities in the first year.

PWC

Christine Robertson

Marketing & Sales Leader