Case Study: Procter & Gamble Professional achieves faster sales and improved field productivity with Salesforce

Procter & Gamble Professional cleans up with Salesforce

Procter & Gamble Professional (PGP), a division that supplies concentrated cleaning solutions and automated dilution systems to hotels, restaurants, schools and other businesses, needed a more flexible, cost‑effective way to manage customer relationships and coordinate work across independent distributors, call centers, field sales and service teams. Legacy systems were costly to support and hard to adapt, so PGP sought a centralized platform to give comprehensive customer views and improve collaboration.

PGP implemented Salesforce Sales Cloud and Service Cloud, rolling out mobile access on iPads and digital sales tools to centralize records, assign leads, share information with distributors, estimate product needs and calculate customer savings. The result was faster deal closes, reduced printed materials, better field service coordination and faster customer support, delivering higher productivity, lower costs and clearer business insight with plans to expand mobile capabilities further.

Procter & Gamble Professional

Dave Ziegler

Global IT Manager