Case Study: PetSmart achieves record holiday sales and faster time-to-market with Salesforce Commerce Cloud

PetSmart switches to Salesforce and sees immediate success

PetSmart, a leading pet retailer, needed to move beyond siloed customer views and legacy platform limits to gain 360-degree customer insights, innovate faster, and reliably handle peak shopping events like Black Friday. The company sought a flexible, scalable commerce solution that would speed time to market and enable more personal customer experiences.

By replatforming to Salesforce Commerce Cloud in just one month, PetSmart delivered new capabilities immediately and recorded its biggest Black Friday, Cyber Monday, and Thanksgiving ever. The smooth implementation accelerated innovation, improved conversions through personalized online experiences that mirror in-store community, and strengthened customer loyalty.

PetSmart

Beth McCormick

VP Commerce and Customer Engagement Technology