Case Study: Pernod Ricard achieves faster innovation and real-time global collaboration with Salesforce

Pernod Ricard boosts innovation with Salesforce

Pernod Ricard, the global spirits company, needed a way to boost collaboration and sustain its culture of innovation across 17,000+ employees in 80 countries. With employees already familiar with social networks, the challenge was to connect field sales, marketing and management to surface ideas faster and improve business agility.

The company deployed Salesforce Chatter and the Salesforce mobile app, rapidly onboarding the entire workforce and extending collaboration to partners via Community Cloud. The platform enabled real-time sharing and empowered frontline staff—most notably a junior marketer whose Chatter-posted idea for Absolut Greyhound went viral (25 million views) and drove significant sales within 15 days—resulting in faster decision-making, stronger campaigns and closer partner relationships.

Pernod Ricard

Alexandre Ricard

Chief Executive Officer