Case Study: PepTalkHer scales impact to close the gender pay gap with Salesforce Essentials (Salesforce)

PepTalkHer is closing the pay gap with help from Salesforce Essentials

PepTalkHer is a small social-enterprise startup founded by Meggie Palmer to close the gender pay gap by coaching women to be more confident in the workplace. As the organization grew into a global community, managing increasingly complex customer relationships and tracking outreach became a bottleneck that threatened its ability to scale impact.

PepTalkHer adopted Salesforce Essentials to centralize customer data, track email interactions (with Inbox scheduling), and automate lead follow-ups and revenue forecasting via easy dashboards and AI nudges. The result: faster, more consistent client responses, more efficient use of founder and team time, and measurable growth—now a community of 15,000+ users and thousands of women helped (including a reported $87,000 negotiated raise).

PepTalkHer

Meggie Palmer

Founder & CEO