Case Study: Pandora achieves scalable cloud infrastructure, 5x cost savings, and enhanced team collaboration with Salesforce

Pandora - Customer Case Study

Pandora is a personalized internet radio service that assigns a “genetic code” to every track and uses social features—likes, shares, and follows—to tailor music to nearly 80 million active listeners across web, mobile, and automotive platforms. Rapid growth across channels created a scaling challenge: Pandora needed to maintain a great customer and advertising experience while improving internal collaboration and operational efficiency.

Pandora moved its infrastructure to Salesforce’s cloud platform, unifying sales, service, finance, HR, and operations to foster cross-team collaboration, accelerate ad product development, and match ads to relevant listeners using detailed profiles. The cloud solution also helped the sales team find and connect with buyers more quickly, simplified scaling, and reduced costs by about five times compared with on-premises systems.

Pandora

Chris Record

VP Sales Technology Operations