Case Study: OLX Group achieves 35% more customer visits per salesperson with Salesforce

OLX India drives India’s pre-owned car growth story with Salesforce

OLX India, the country’s leading classifieds marketplace that controls roughly 80% of the pre‑owned car market, launched an offline retail arm (OLX Cash My Car) and needed to scale a consistent, personalised customer experience across online and offline channels. The company required a mature, globally supported CRM to streamline sales and service processes, enable multilingual integrations, and give field teams the data to provide thoughtful, relevant recommendations to dealers and buyers.

OLX implemented Salesforce Sales Cloud, Service Cloud and Tableau CRM to consolidate customer data, automate lead/order/dealer workflows, and deliver granular analytics and tailored offers. The rollout boosted productivity and adoption—customer visits per salesperson per day rose 35%, daily visit logging improved 75% (offline sales without visit data fell to 3%)—and drove business growth, including a 123% revenue increase in FY19, OLX CMC’s 15% month‑on‑month growth and expansion to 75 stores across 17 cities, with the solution now templatized for other markets.

OLX Group

Sunny Kataria

Vice President