Case Study: LendingTree achieves 20% reduction in average support call time and real‑time vendor lead sharing with Salesforce

No customers are left behind as LendingTree scales skyward

LendingTree is an online marketplace for financial products that connects consumers with lenders and other vendors. As the company scaled and acquired multiple businesses, its sales and service teams were stuck in separate, noncommunicating systems—becoming reactive, losing leads, and spending too much time on manual vendor requests while partners couldn’t access timely customer data.

LendingTree implemented Salesforce Service, Sales and Community Clouds with MuleSoft integrations to create a 360° customer view, enable warm transfers, automate case routing and provide vendor and supplier self-service portals. The changes cut average support call time by about 20% (up to 28% on some calls), saved roughly $145,000 annually, increased reportable data points 3.5×, and gave partners real-time lead access, strengthening vendor relationships and freeing teams to focus on revenue.

LendingTree

Jason Stefanacci

Director, Business Enablement