Case Study: Nielsen achieves 100,000 admin hours saved and faster selling with Salesforce

Nielsen scores high ratings from users after deploying Google G Suite and Salesforce

Nielsen, a global leader in consumer behavior and media measurement, set out to modernize its internal tools and sales operations to improve visibility into opportunities, track customer engagement across the funnel, and reduce time spent on manual data entry. The challenge was both technical and cultural: move to cloud-first collaboration and create a single, coordinated view of leads, activities, cases, and opportunities for global teams.

Nielsen deployed Google G Suite to 50,000 users and standardized on Salesforce (Sales Cloud, Service Cloud, Pardot, Analytics), backed by a dedicated change-management program and a super-user network. Integrations between Gmail/Calendar and Salesforce plus mobile, analytics, and service portals drove rapid adoption (85%), more than 10,000 live opportunities, strong user satisfaction, and an estimated savings of roughly 2 hours per rep per week—about 100,000 administrative hours annually.

Nielsen

Andrew Criezis

Vice President of Sales Operations