Case Study: NBCUniversal achieves unified advertiser visibility and rapid cross-sales with Salesforce

NBCUniversal puts the spotlight on social collaboration

NBCUniversal, the media powerhouse behind 20 brands including CNBC, Bravo, Universal Pictures, iVillage and Telemundo, faced fragmentation across its many properties while managing roughly 2 million ads a year. Teams operated in silos with as many as 256 different views into a single advertiser, making it difficult to coordinate sales, marketing and inventory across the company.

By adopting Salesforce and an internal social collaboration network, NBCUniversal created a single view of advertisers and connected sales and marketing across devices, enabling faster sharing of new ad opportunities and greater mobility for reps. The result was stronger client relationships, a meteoric improvement in sales–marketing collaboration and a dramatic increase in cross-sales.

NBCUniversal

Brad Epperson

Vice President, Commercial Operations