Case Study: Mission turns interviews into opportunities and scales audience with Salesforce Essentials

Media company Mission improves lives through the power of storytelling

Mission is a Silicon Valley media company founded by veterans and an ex-Googler that produces podcasts, newsletters, and long-form stories to “improve lives through the power of storytelling.” Facing a broken, inventory-driven ad model, Mission needed a way to pair the right storytellers with brand partners, manage a growing roster of high‑profile guests, and turn interviews and email threads into scalable sponsorship opportunities without losing creative focus.

Mission moved to Salesforce Essentials (with Pardot and Gmail integration) on a three‑user plan, configuring the CRM in days to log email activity, track guests and sales pipelines, and convert interviews into opportunities. The change delivered immediate productivity gains and supported rapid audience and revenue growth — Mission grew to millions of monthly readers and listeners, earned two “Best of 2018” Apple podcast mentions, expanded sponsor relationships (including Salesforce), and gained an affordable, centralized system to run like a much larger company.

Mission

Ian Faison

Chief Content Officer