Case Study: CareerBuilder achieves personalized candidate matching and discovers new buyers with Salesforce

Matching companies with the right talent (with help from Salesforce)

CareerBuilder is a leading job site with more than 25 million monthly visitors that connects employers with talent and helps people advance their careers. Faced with the need to deliver highly personalized experiences, reach a growing mobile audience in real time, and uncover hiring opportunities and decision-makers that were previously hidden, the company needed a data-driven way to scale relationships with both job seekers and employers.

By adopting Salesforce Marketing Cloud, Sales Cloud, the Salesforce Platform and Data.com, CareerBuilder built complete profiles from social listening, automated targeted content and mobile alerts, launched niche skills-training sites, and streamlined lead and account management. The outcome: faster, more personalized engagement, real-time job notifications, discovery of new buyers and openings, and better visibility into customers and job seekers—helping place more people and meet evolving labor-market skill needs.

CareerBuilder

Lindsey Nelson

Vice President of Sales Productivity