Case Study: Marian University achieves 50% more survey responses and a 58% increase in on-time tuition payments with Salesforce

Marian University creates efficiency across campus with Salesforce

Marian University needed to make first campus visits and student onboarding more personal and efficient, but manual processes were undermining that goal. Guest coordinators were spending hours on data entry, confirmation emails, and mailing physical surveys, while critical student requirements were scattered across systems and spreadsheets, making it hard for staff and students to track what remained to be completed.

By implementing Salesforce and Marketing Cloud, Marian automated online visit registration, confirmation emails, and post-visit surveys so data flows directly into a central system and staff can track visitors and responses in real time. The changes cut survey turnaround from weeks to immediate results, drove a 50% increase in survey responses, enabled a one-page checklist for student requirements, and helped boost on-time tuition payments for new students by 58%—with saved mailing costs even used to send prospect t‑shirts—and sparked demand for Salesforce across campus.

Marian University

Mark Apple

Vice President of Marketing Communications