Case Study: Electrotherm achieves faster customer service and data-driven growth with Salesforce

Manufacturing Conglomerate Kick-Starts Digital Transformation with Salesforce

Electrotherm India is a US$400M manufacturing conglomerate serving customers in 44 countries, specializing in engineering metal melting. Rapid growth had outpaced its operations, leaving critical customer and project data trapped in spreadsheets and emails, slowing service, obscuring customizations and preferences, and increasing costly downtime for customers.

To address this, Electrotherm implemented the Salesforce Customer Success Platform with partner Saasforce, achieving meaningful results in just three months. Field teams now have a single, mobile-accessible view of customers, products and supplies, managers gain end-to-end lead tracking and real-time dashboards for forecasting and decision-making, and the company has improved data accuracy, complaint resolution, project tracking and opportunity identification—enabling faster service, reduced customer revenue loss and a more data-driven growth strategy.

Electrotherm

Vishad Rahangdale

Chief Information Officer