Case Study: Manheim boosts Salesforce adoption and campaign productivity with Salesforce Accelerators

Manheim boosts Salesforce adoption and productivity with Accelerators

Manheim, an automotive services company, faced challenges in maximizing its use of Salesforce, which resulted in inefficient marketing campaigns. A specific incident involving a slow email campaign during a server outage highlighted that their teams were not using the Salesforce platform to its full potential, leaving sales and marketing staff less effective.

Salesforce addressed this through its Accelerators program, part of the Premier+ Success Plan. An Accelerator Specialist provided guidance and built templates, teaching Manheim how to automate campaigns and link data across clouds. The solution dramatically increased agility and productivity; sending a time-sensitive email campaign was reduced from hours to just minutes, saving the company countless hours.

Manheim

Megan Smith

Senior CRM Campaign Manager