Case Study: Luxury Escapes achieves rapid growth and personalized customer engagement with Salesforce

Luxury Escapes takes sophisticated travel mainstream

Luxury Escapes is Australia’s fastest‑growing travel business, reaching 2 million members and about $200 million in annual revenue by bringing curated hotel and resort offers to mainstream travelers. With an average cart close to $2,000, the company needed a more human, insight‑driven way to engage customers across app, email, social and face‑to‑face channels while also streamlining supplier processes to keep offers fresh and competitive.

By implementing Salesforce, Luxury Escapes centralized customer insights, personalized campaigns, automated supply‑side workflows and distributed 15–20 offers weekly via web, app and email. The result: faster vendor deals, tailored VIP service, more than 20% of bookings now on mobile, ongoing exponential growth and a stronger customer experience that drives loyalty and referrals.

Luxury Escapes

Blake Hutchison

General Manager