Case Study: LivingSocial achieves faster collaboration and scalable local‑commerce growth with Salesforce

LivingSocial shows customers they’re the real deal

LivingSocial helps more than 67 million people on six continents discover local experiences—from travel escapes and live events to gourmet outings—by connecting customers with the best neighborhood businesses. As the company scaled rapidly, the challenge was to keep innovation and execution aligned across marketing, deal quality, scheduling and customer service so a dispersed team could move quickly and build a go-to hub for local commerce.

LivingSocial responded by embedding social technologies into everyday work and performance management, creating transparent, real-time peer recognition and continuous feedback. Hiring tech-savvy “digital natives” and encouraging cross-team collaboration improved role clarity, eliminated duplicated tasks, reinforced a positive culture, and enabled faster, more efficient growth—resulting in a more connected workforce and a rapidly expanding base of satisfied customers.

LivingSocial