Case Study: Lilly achieves personalized patient experiences with Salesforce

Lilly is personalizing the patient experience with Salesforce

Lilly, the 140-year-old pharmaceutical company, was working to move from a customer-focused model to a truly customer-centric one. As healthcare trends pushed for more personalized treatment and stronger patient engagement, Lilly needed a way to better understand patients, improve internal coordination, and support more tailored service across its global organization. Salesforce was a key partner in this effort, helping Lilly build the foundation for a more connected experience.

Using Salesforce’s Lightning Platform and Heroku, Lilly developed more than 50 apps to streamline workflows, improve compliance, and accelerate delivery of digital tools to global teams. One app helped simplify scheduling between healthcare providers and Lilly reps, while the Patient Connect Platform used daily surveys and predictive analytics to anticipate patient needs before they asked for help. With Salesforce, Lilly reduced app development time to under seven weeks on average and improved personalization for both patients and physicians.

Lilly

Rob Brown

Chief Marketing Officer