Case Study: LaRosa's Family Pizzeria achieves four extra orders per targeted guest and higher order values with Salesforce Marketing Cloud

LaRosa’s Family Pizzeria finds its secret sauce with Marketing Cloud

LaRosa’s Family Pizzeria, a Cincinnati-based chain founded in 1954, built its business on loyal customers but struggled to turn the rich data from online, mobile, and in-app orders into targeted marketing. Early email programs treated every guest the same, so LaRosa’s lacked a clear personalization strategy and the ability to drive repeat sales from its most valuable customers.

Working with HyperDrive and Salesforce Marketing Cloud, LaRosa’s used AMPscript to segment guests by order type, frequency, size and time, creating three personas and roughly 100 tailored email journeys (including a 14-message regional onboarding). Cross-channel tactics—Mobile Studio/MobilePush, dynamic content and customer-controlled profiles—delivered results: targeted guests placed about four additional orders on average, average order values rose, the top-tier guests contributed millions to the bottom line, and the brand expanded into new markets.

LaRosa's Pizzeria

Pete Buscani

Executive Vice President of Marketing