Case Study: Labelux achieves unified, scalable global ecommerce and faster international growth with Salesforce Commerce Cloud

Labelux delivers cohesive, innovative ecommerce across the globe with Commerce Cloud

Labelux is a luxury lifestyle owner behind brands such as Belstaff, Jimmy Choo, and Zagliani that needed a single, manageable ecommerce strategy to support international growth, faster time-to-market, and a better digital complement to its 180+ global stores. The company faced fragmented systems and the challenge of delivering unique brand experiences while standardizing processes and technology across regions and channels.

Labelux replatformed nine sites onto Commerce Cloud and built a centralized team and reusable ecommerce feature library, enabling rapid launches (four Belstaff sites in four months) and mobile-optimized storefronts with features like simplified checkout, wish lists, and dynamic recommendations. The unified platform now supports transactions in multiple currencies, ships to 179 countries, reduced legacy complexity, improved conversion and efficiency, and positions the group to expand personalization and multichannel growth.

Labelux

Harriet Williams

Group Multichannel Director