Case Study: KLAY Prep Schools and Day Care achieves 40–50% increase in lead conversion rates with Salesforce

KLAY Schools looks to hit milestones early with Salesforce

KLAY Prep Schools and Daycare runs 160 centres across seven Indian cities, serving 15,000 students, 30,000 parents and 3,000 teachers. Founded to provide professional childcare and support for working families, the organisation faced scaling challenges: high fixed costs that make profitability dependent on utilisation, manual Excel-based reporting that couldn’t provide daily metrics or predictive insights, and a distributed workforce with varying tech skills.

KLAY implemented Salesforce (Sales Cloud, Service Cloud and Pardot) to automate lead-to-enrolment flows, consolidate student and corporate customer data, integrate invoicing and collections, and run targeted digital marketing. The changes boosted lead conversion by 40–50%, improved invoicing/collection efficiency by 30–40%, slashed fee-processing time from weeks to a day, and enabled more data-driven marketing and product expansion plans (including a parent/teacher app and international growth).

KLAY Prep Schools and Day Care

Priya Krishnan

Chief Executive Officer