Case Study: Kimberly‑Clark achieves enterprise agility and stronger consumer engagement with Salesforce

Kimberly-Clark depends on social technologies

Kimberly‑Clark, a 140‑year‑old global leader in consumer essentials serving 1.3 billion people daily, needed a way to connect 57,000+ employees across regions, listen to customers at scale, and add agility to legacy back‑office systems. The challenge was improving collaboration and customer engagement while enabling a mobile workforce and modernizing ERP processes.

The company deployed a private employee network and Social Studio on the Salesforce Platform, and built mobile apps that integrate with SAP (including a Kimberly‑Clark Professional Healthy Workplace iPad app). The result: faster, enterprise‑wide collaboration, strong sales adoption, real‑time consumer listening (30,000+ monthly Twitter mentions turned into R&D insights), improved product offerings and customer loyalty, and greater organizational agility.

Kimberly Clark

Ramon Baez

Chief Information Officer