Case Study: Kelly Services achieves company-wide social transformation and streamlined global collaboration with Salesforce

Kelly Services puts social tools to work

Kelly Services, a global leader in workforce solutions that places more than half a million people worldwide, faced a need for consistent communication and collaboration across dispersed branches as it expanded into outsourcing and consulting. Disconnected teams struggled to present a unified offering to multinational clients and to coordinate sales, recruiting, and asset management across geographies.

Kelly implemented Salesforce and a private employee social network, integrated with Facebook and Twitter, to connect staff, capture multichannel customer interactions, and quickly scale contact centers. The platform broadened sales engagement beyond traditional teams, streamlined recruiting and asset-management processes, and delivered a transformational increase in collaboration, efficiency, and customer responsiveness.

Kelly Services

Carl Camden

President and CEO