Case Study: Janalakshmi Financial Services achieves 100% year-on-year growth and expanded urban reach with Salesforce

Janalakshmi scales with Salesforce to reach more of the urban poor

Janalakshmi Financial Services is India’s largest urban microfinance firm, created to provide loans and basic financial services to the urban poor who often lack access to traditional banking. Facing the challenge of scaling outreach and servicing millions of customers—and launching a new banking business—Janalakshmi needed technology to speed onboarding, reach customers at their doorstep, and manage rapid growth across diverse geographies.

The firm implemented Salesforce integrated with its core banking system and a custom mobile app, equipping 10,000 field reps with biometric-enabled devices to capture leads, verify customers, and process transactions on the spot. Automated workflows and rich reporting halved time from application to disbursement, unlocked deep customer insights for targeted products, and sustained 100% year‑on‑year growth, positioning Janalakshmi to expand its suite of financial services.

Janalakshmi Financial Services

Ramesh Ramanathan

Chairman