Case Study: iSelect achieves a single customer view and seamless, scalable Life Admin Store experience with Salesforce

iSelect transforms to become Australia’s Life Admin Store

iSelect began as a small comparison service and has grown into a 700‑person business helping millions of Australians with major life purchases. Faced with the ambition to become Australia’s “Life Admin Store,” iSelect needed to capture customers’ needs during major life events, remove friction from repeat interactions, and scale quickly while delivering a seamless, cross‑category experience.

By implementing Salesforce, iSelect created a single view of each customer so consultants see prior comparisons and purchases at a glance, enabling smarter, broader conversations and eliminating repeated profile setup. Backed by a planned digital ecosystem and partner automation, the company now serves over 400,000 customers and delivers 6 million product comparisons a year — speeding innovation, improving conversion and making decisions easier for customers.

iSelect

Scott Wilson

Managing Director & CEO