Case Study: iolo Technologies achieves streamlined email marketing automation with Salesforce Journey Builder Base Accelerator

iolo technologies improves email marketing with Salesforce Accelerators

iolo technologies, a global leader in system utility software, relies on strong customer relationships and targeted email campaigns to promote offers, features, upgrades, and alerts. Although iolo had implemented Salesforce Marketing Cloud and added Journey Builder, the marketing team needed help mastering how to build and modify automated customer journeys efficiently.

A Salesforce Customer Success Manager recommended the Journey Builder Base Accelerator, and a specialist quickly analyzed iolo’s email processes and customer data, configured a new journey, delivered a reusable template, and led a one-hour enablement session—all in under a week. The engagement gave iolo clear insight and transparency into Journey Builder, enabling the team to apply best practices, streamline automation, and confidently manage campaigns.

Iolo

Dave Walters

Email Marketing Manager