Case Study: InMobi achieves 50% faster invoicing and deeper customer engagement with Salesforce

InMobi steps up mobile advertising using Salesforce

InMobi is a global mobile advertising and discovery platform that connects app developers and publishers with advertisers seeking targeted mobile audiences. Facing fast growth and fierce competition from larger players, InMobi needed to unify customer data, deepen engagement with both publishers and advertisers, scale sales and service operations, and streamline lead capture and billing.

By standardising on Salesforce (Sales Cloud, Service Cloud, Pardot) and integrating tools like Yesware plus custom apps for invoicing and reporting, InMobi gained a 360-degree customer view, daily dashboards, automated marketing and tighter sales–service workflows. The result: more targeted customer interactions, faster, data-driven decisions, consistent SLA tracking, significantly reduced manual effort—and invoicing processes that are 50% faster.

InMobi

Abhay Singhal

Co-founder and Chief Revenue Officer