Case Study: Indiattitude achieves streamlined sales, 30% improved customer engagement and global scalability with Salesforce

Indiattitude welcomes international visitors, and readies for global expansion

Indiattitude, a leading professional conference organiser in India headed by Amit Saroj, faced fragmented customer and sales data, manual registration processes and a non-cloud CRM that blocked integration with finance systems and delayed access to insights—limiting scalability and global ambitions.

By moving to Salesforce Sales Cloud, Indiattitude automated the sales funnel and consolidated project and customer data into a single system. The change went live within a month, boosted customer engagement by 30%, raised operations productivity by 25% (allowing one person to manage six‑seven projects), and established Salesforce as the single source of truth to drive data‑driven strategy and support global expansion.

Indiattitude

Amit Saroj

Founder & Chief Executive Officer